You’ve already set your 2026 business targets. Here’s how we help you determine whether they actually serve your life.
| Key Takeaways
· What’s the difference between planning “for” vs. “from” my business? Planning for your business focuses on revenue and growth. Planning from your business asks how those results translate into your personal financial security and goals. · Why do business owners neglect their personal finances? The instinct to keep the business alive often takes priority over personal wealth-building, but this can become a trap if it’s the permanent standard rather than a temporary season. · How often should I revisit my business goals? At minimum, twice per year. Quarterly check-ins help you stay accountable and catch misalignments between business performance and personal financial needs before they become problems. |
If you’re reading this in January, your 2026 business goals are likely already set. You’ve mapped out revenue targets, profitability benchmarks, and growth initiatives, and you know what you want your business to accomplish this year.
But here’s a question worth sitting with: Do you know what you need from your business this year?
Most business owners plan for their business with precision and plan from their business almost as an afterthought. They focus on what the entity needs to thrive without asking what the entity should be doing for them personally. Revenue goals get set. Personal wealth-building gets deferred.
At The Next Level Planning Group, we work alongside you in the space where your business and your life meet. Throughout the year, we work together to intentionally align the two, so your business decisions can support your personal financial security for the long term.
The Trap: When the Business Comes First (at Your Own Expense)
There’s a moment on every flight when the attendant reminds you to put on your own oxygen mask before helping others. The logic is simple: you can’t help anyone if you’re not breathing.
Business owners face a version of this choice constantly, and the instinct to usually to keep the business alive, protect employees, and avoid pain for others. But too often, that can lead to sacrificing their own financial wellbeing year after year.
We met with a business owner in his 70s who had run a successful real estate business for decades. On paper, he’d done well. But the reality was more complicated: He had never built wealth outside the business.
His lifestyle had grown to match (and sometimes exceed) what the business generated. Now, to maintain that lifestyle, he was pulling money from his investments and retirement accounts to prop things up. In essence, the business had to live in order for him to live. And that’s not living.
This pattern doesn’t happen overnight. It builds gradually, through seasons that feel temporary but become permanent. A tough year requires personal sacrifice…then another…then it’s just how things are. The business becomes the priority at all costs, even your own future.
As your advisor, it’s our job to help ensure all of your goals (business and otherwise) are supporting the life you’re working towards.
So, how is it all done?
Smarter Business Goals: Looking Back Before Looking Forward
Before we set sights on the year ahead, we take time to understand what actually happened last year. One of the ways we help you think through this is through what we call a professional and personal “Review and Preview.” These check-ins are designed to help us measure progress, align actions with your goals, and make any necessary adjustments.
For example, when we met with a client at this time last year, he had outlined both his business goals (client acquisition, revenue, assets under management) and then something more personal: he wanted to practice piano three times a week.
Related: Smart Diversification Strategies for Business Owners
Throughout the year, we checked in on all of it, not just the business metrics, but the piano practice. Are you making time for the things that matter outside of work? Are you building toward a life, or just building a business?
This kind of accountability matters. Business owners are often so focused on the entity that they can lose sight of why they built it in the first place. Having someone ask the important questions can be the difference between goals that exist on paper and in bank accounts versus goals that actually shape how you live.
Questions Designed to Connect Your Business Goals to Your Personal Reality
During a “Review and Preview,” we’ll typically ask a few core questions:
- What actually happened last year? Before we look ahead, we take time to look back together. Did you hit your targets? If not, why? If you did, what made the difference—market conditions, a key client, a strategic shift? Understanding what truly drove last year’s results helps us pressure-test this year’s goals and keep expectations grounded in reality, not wishful thinking.
- How much did you make, and how much do you actually keep? Your business income is often your personal income (whether you took it home or not). We look closely at what’s showing up on your tax return versus what’s actually landing in your bank account. That clarity is essential for making smart decisions about compensation, distributions, and lifestyle spending.
- How much cash truly needs to stay in the business? When we see excess cash sitting on the balance sheet (cash you’ve already paid tax on), we help you define what’s needed for operations and growth versus what can be put to better use in your personal plan. This is where intention replaces inertia.
- What do your margins really allow? Revenue alone doesn’t tell the full story. A capital-intensive manufacturing business with thin margins operates very differently than a high-margin services firm. We factor in your actual margin reality so we can set realistic expectations for what your business can sustainably provide.
Every question we ask is grounded in one guiding lens: what does this really mean for you, personally?
Why Your Spouse Needs the Full Picture
Many advisors don’t ask to include spouses in these conversations. We do. We want both partners involved, especially in the initial planning process, because there’s simply too much at stake for one person to hold all the information alone.
One dynamic we see repeatedly: a business owner who understands both the business and personal finances, paired with a spouse who only sees part of the picture. The business-owning spouse is immersed in the details, the other spouse trusts that things are handled, and everyone is happy.
We worked with a business owner who had built substantial wealth, somewhere in the range of $50 to $60 million across his business and investments. His wife’s financial comfort came down to one number: she wanted to know there was $200,000 in the bank. If that number was there, she felt fine.
Related: Defining “Enough” and Planning for Surplus Wealth
And she was fine. But if anything had happened to her husband, she would have been completely in the dark about the rest. The businesses, the investments, the tax implications, the estate structure—all of it would have been a mystery.
What we do in situations like this is open the aperture. We’re not trying to make the non-business spouse an expert. But they need to understand the contours: the general structure of the balance sheet, where the documents are, and who to call if something happens.
Making This the Year You Plan From Your Business
Your 2026 goals are in place. Our focus now is making sure those goals are working for you and supporting the life that business is meant to fund.
That’s why, together, we continue to ask a slightly different set of questions. Not just “How do we grow?” but “How does that growth show up in your personal financial life?”
As your business evolves, new questions naturally come up. If something has shifted, an opportunity has emerged, or a decision is on your mind, reach out. We’re always happy to look at how it fits into the bigger picture.
If you’re not yet working with us, we invite you to schedule a complimentary SWOT Session and learn more about how we partner with business owners to build smarter goals that serve both their businesses and their lives. Because when it comes to what matters most, good is just not good enough.
